Back on track: Say hello to the app that helped 5K Swedish women to conceive

From Spotify, Ikea and Abba, Sweden has contributed to the world in many wonderful ways. Now its latest offering comes in the form of a mobile app that helps women get pregnant.

The app Natural Cycles, was made by a Swedish start-up and has so far helped over 5,000 Swedish women to get pregnant. It uses an algorithm which has collected data from hundreds of thousands of cycles and which can adapt to each individual women’s body.

Natural Cycles works by identifying a woman’s ovulation and fertile window by tracking her period and temperature. Women can take their temperature from underneath their tongue, then record the data into the app which then utilises the unique algorithm, determining whether women are fertile on any specific day.

The fertility app aims not only to help women get pregnant, but also monitors and helps prevent unplanned pregnancies. In fact co-founder Elina Berglund wants the app to be classified as a contraceptive, not just as a fertility monitor, according to Wired.

Recent studies have shown the app to be as effective as the contraceptive pill. Its efficacy seems to have been noted, as it is the first health app for women to be regulated as a medical device.

The app is now coming to the UK through its #HappyPregnancy campaign and co-founders’ Dr Elina Berglund and Dr Raoul Scherwitzl hope the app achieves the same success as in Sweden. The husband and wife team are so confident in the apps ability that they are offering to refund women in the UK if they don’t conceive in the first nine months of use.

The Natural Cycles app currently has over 100,000 users in 161 countries. The company has raised $6 million funding to conduct new clinical studies and aid international expansion. The company also donated $25 million worth of free subscriptions to women in Brazil to help fight the Zika virus.

About the success of Natural Cycles Dr Elina Berglund said: “The success of Natural Cycles depends on its algorithm. We’ve called the algorithm ‘Alba’ (after our daughter) and it’s unique because it has collected data from hundreds of thousands of cycles. This means Natural Cycles can adapt to each individual woman’s body and, with a high degree of precision and accuracy, determine when she is ovulating.”

“Natural Cycles is a great example of how technology is helping women to conceive in an easy and accessible way. We know we’re dealing with women’s lives here and we take that very seriously. The app can also be used for infertile couples to identify the cause of infertility. We’ve helped over 5,000 women in Sweden get ‘#HappyPregnant’ and hope to achieve the same success with women in the UK.”






Reece Armstrong is a reporter for Digital Health Age. Coming from the North East of England, Reece has an MA in Media & Journalism and a BA in Popular & Contemporary Music from Newcastle University. Reach him on Twitter or email via:

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