Behavioural change software aims to tackle obesity

A behavioural change technology company has unveiled its software at the Health 2.0 conference in Santa Clara, California. Klue-watch-withlogo

The company, Klue, was selected as one of 12 companies selected to be part of Health 2.0’s Launch! Panel at the Fall Conference.

Klue’s CEO and co-founder Katelijn Vleugels demonstrated Klue’s software which recognises subtle hand movements to accurately measure the behaviours they represent.

Klue has been designed to track people’s eating habits in real-time to help them keep hydrated and prompts them to check blood sugar levels. It can track how fast and how much a person eats and enables health-tracking apps to monitor consumption patterns.  Users are coached to eat more slowly, stay well hydrated and to avoid late-night snacking. It aims to empower users to adopt new habits that can help tackle obesity or to simply make them healthier.

About Klue, Vleugels said: “Klue is deceptively simple – but it’s also very promising. We’ve identified the hand as a source of information that can greatly help us understand our individual behaviors and go beyond manual tracking of eating and drinking, which only a few of us can sustain given the difficulty, or friction, involved. We’ve developed a very sophisticated AI that distinguishes the signals from the noises of hand movements, providing the ability to coach and achieve strong behaviours.”

Dr. Sarah Adler, Clinical Assistant Professor of Psychiatry and Behavioural Sciences at Stanford University Medical School and an advisor to Klue, said: “Klue cultivates awareness of behavior and reinforces behaviour change in real-time. Technology like Klue helps to simplify complex choices about eating which decreases cognitive burden and can keep users engaged and on the right track for long term health.”

Reece Armstrong is a reporter for Digital Health Age. Coming from the North East of England, Reece has an MA in Media & Journalism and a BA in Popular & Contemporary Music from Newcastle University. Reach him on Twitter or email via:

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