British Skin Foundation promotes cancer awareness through digital health partnership

In an effort to promote skin cancer awareness, the British Skin Foundation has teamed up with the skin checking app MiiSkin.

The MiiSkin app is designed to help people digitally track how their skin and moles look. Once a picture has been taken of the skin’s appearance the app delivers regular reminders so users can routinely check for changes. The app, which is free to download, has already been downloaded over 100,000 times.

Miiskin App

MiiSkin states it does not intend to take the place of trained clinicians, but encourages regular self-checking so users can seek advice from medical professionals if they spot concerning changes to their skin.

There are over 100,000 cases of skin cancer diagnosed every year and the disease kills 2,500 people in the UK alone. Early detection is a crucial defence against the disease. The new initiative will use a smartphone app to raise public health awareness about self-checking.

The partnership will focus on public health education with the British Skin foundation set to receive support in direct fundraising campaigns and 15% from in-app purchases.

Phil Brady, head of partnerships at the British Skin Foundation, said: “We have chosen to work with Miiskin because their app encourages regular self-examination of the skin and moles, which is essential for skin health, as specified by leading experts. This is the first partnership of its type for the British Skin Foundation and we will be working with Miiskin to encourage public health behaviour change in the UK.”

Jon Friis, founder and CEO of Miiskin said: “The prevalence of skin cancer is increasing in the UK and around the world – yet the importance of checking your skin for unusual changes or new spots is not widely acted upon or easy to do. Technology can make self-checking more convenient – and is proving to be particularly useful for people with many moles who have difficulty keeping track of how their skin looks. By working with the British Skin Foundation in the fight against cancer, we are bringing together clinical expertise and digital innovation to raise public awareness.”

Dr Anton Alexandroff, consultant dermatologist & British Skin Foundation spokesperson said: “The Miiskin app is a great way to encourage people to monitor their own skin regularly, to help track any changes which could be worrying. If any changes are noticed, the user can then visit their dermatologist for a medical assessment.”


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