Kaido, a Birmingham online healthcare company, has secured new investment worth £50,000 from Creative England’s Interactive Healthcare Programme
The funding was awarded to Kaido to help the company market-test and accelerate the launch of its new online platform, the Birmingham Post reported.
The company is based at Innovation Birmingham Campus and is a digital health platform that offers information about health matters with the aim of educating users.
Kaido was selected to receive the funding following a three-month application and interview process with a panel of assessors including the Heart of England NHS Foundation Trust and West Midlands Academic Health Science Network, the Birmingham Post reported.
The investment will be utilised to develop, scale and market-test the platform across four initial key sectors – corporate, insurance, public health and private gyms, according to the news site.
The company has recently been accepted into iCentrum’s Serendip Smart City Incubator, which helps tech or digital start-ups to work directly with large corporate partners.
Founder of Kaido, Richard Westman, said: “We are thrilled to have received this investment from Creative England which will provide vital support as we continue to develop our software and push it out to market.
“The funding will help considerably as we look forward to joining iCentrum’s Serendip Smart City Incubator, enabling us to further extend our reach and knowledge by working alongside the West Midland Academic Health Science Network and other notable commercial partners.”
Kate Adam, programme manager at Creative England, added: “The West Midlands Interactive Healthcare Fund is for small creative and digital businesses who wish to bring innovative concepts to the NHS marketplace and we are delighted to be able to support Kaido with this investment at such a crucial stage of their development.
“We were really impressed with the team and the potential of the platform and the commercial partnerships. We look forward to hearing about their progress.”