Mental health website turns to Snapchat to promote services for young people

A mental health and emotional wellbeing website for young people in Leeds has turned to Snapchat to reach out to young people about the service.

Mental health website MindMate has released filters on Snapchat, turning six of its ambassadors into digital caricatures.

The service was developed by NHS Leeds Clinical Commissioning Group as a way to signpost young people to mental health services in the region. The website has sections for young people, their families and professionals and includes animations explaining what support is available.

The filters are being promoted across the city at university open days, festivals, concerts and sporting events. They also include details pointing young people to further information and support.

Dr Jane Mischenko, commissioning lead for children & maternity services at NHS Leeds CCG, said: “We are utilising a range of tactics and resources to reach out to young people in the city to make them aware of the help available through MindMate.

“Reaching young people isn’t the easiest of tasks, so we are using a mix of digital, social and more traditional tactics – Snapchat is hugely popular with our target audience and it’s great to have our ambassadors starring on the filters.

“We will be promoting MindMate across the city, this includes going to a number of roadshows and events, and we will be promoting our Snapchat filters at these events to ensure we can reach as many young people as possible.”

The website recently won the ‘Best Website Design’ category for its Real Stories section at the Design Week Awards, which took place at the end of June.



Reece Armstrong is a reporter for Digital Health Age. Coming from the North East of England, Reece has an MA in Media & Journalism and a BA in Popular & Contemporary Music from Newcastle University. Reach him on Twitter or email via:

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