The Mum & Baby app – born from a need to provide information to women in North West London – has been adopted by other local maternity systems across England including the Buckinghamshire, Oxfordshire and Berkshire West Integrated Care System (BOB ICS).
The app, originally developed by Chelsea and Westminster Hospital NHS Foundation Trust and its charity CW+ with healthcare app developers Imagineear, has evolved in partnership with the North West London Local Maternity System and delivers on the NHS England’s Better Births vision for more personalised maternity care.
Doctor Sunita Sharma, consultant obstetrician at Chelsea and Westminster Hospital NHS Foundation Trust and initial creator of the app, said: “The Mum & Baby app shows how clinicians can innovate and harness digital technology to empower patients and their families. Over the last four years, we have been able to co-design the app to enhance and adapt to meet the needs of women and their families. We’re thrilled that more women across the country can now benefit from the clinician-validated information in the Mum & Baby app, which also encourages them to make personal care plans and provides them with locally relevant health and wellbeing information.”
Now in its fourth version, the app has been co-designed with mothers and partners, midwives, doctors, health visitors, mental health specialists, physiotherapists and infant feeding leads from across North West London, and expanded to provide a single source of information relevant to the maternity journey and beyond.
Through the app, women can choose their maternity service providers based on their preferences, refer themselves to the maternity service using the online self-referral form, have information guiding them through different stages of pregnancy, and develop their digital personalised care plans for pregnancy, birth and the postnatal period, which they can share with their maternity team. The app also provides links to local children centres and services that they can access.
Helen Maric, North West London Maternity Transformation Programme lead, said: “We are delighted that more women across the UK can now download the locally-tailored, clinician-validated, evidenced-based Mum & Baby app. The growing adoption of the app illustrates the transformative power of clinician-user collaborations in improving the care of pregnant women and new mothers. We hope that more and more local maternity services across the UK want to share the app with their patients.”