Tagged femtech

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Fitbit’s period-tracking feature draws criticism

Women are frustrated with Fitbit’s period-tracking feature reporting that the service only allows them to track periods of up to 10 days. A community forum on Fitbit’s website shows that many women are frustrated with the limitations set by the period-tracking feature. Fitbit introduced female health tracking earlier this year to help women learn more…

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Why it’s time for healthcare to look beyond Typhoid Mary

Being female has never been more topical. #MeToo and the campaigns that are quite rightly bringing the prevalence of sexual harassment to the wider world, have become common subjects in the media and workplaces across the globe. In the year that marks 100 years since the women’s vote, it’s long overdue that we start thinking…

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Will this be 2018’s healthtech trend?

“If the consumer economy had a sex, it would be female,” says Bridget Brennan, Forbes. Is it any surprise then that femtech – healthtech aimed specifically at women – is the trend we should be backing in 2018? According to Brennan, “women drive 70-80% of all consumer purchasing, through a combination of their buying power…

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Learn about femtech at Medica this year

Elvie’s first product is Elvie Trainer, a pelvic floor trainer, which is designed to help women get the most from their Kegel exercises by guiding them through fun, five-minute workouts. Elvie claims that the trainer is “recommended by over 800 health and wellness professionals around the globe” and is currently distributed through medical practices and…

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