Withings launches new B2B division with two new solutions

Connected health player Withings has unveiled its business-to-business division Withings Med Pro with the launch of two solutions for professional audiences.

The initial solutions, Withings Med Pro Data and Withings Med Pro Care, are designed to meet the needs of medical professionals, institutions, payers, disease management programs, coaching platforms and researchers, allowing Withings devices and data analytics to be brought into third-party ecosystems.

The division leverages this expertise and the proven ability to engage and retain users to offer two distinct services:

Withings Med Pro Data – a customisable solution that allows third-party companies such as behaviour change programs, and researchers to use Withings products to collect, analyse and display data for their users within their own software and app environments.

Withings Med Pro Care – a remote patient monitoring platform that allows health professionals, medical institutions and private organisations to easily access and manage physiological data of multiple patients.

Eric Carreel, founder of Withings said: “Data is the key to improving nearly every aspect of our healthcare system, from better patient outcomes to improved efficiencies and reduced costs. With our decade of experience and work to create connected health devices that people can easily use daily to monitor and improve their health levels, we are in a unique position to be able to help the medical and health community better serve and understand their patients and customers. Withings Med Pro allows us to serve these individuals and organisations in a saleable, flexible way to bring the benefits of the health tech revolution to a broader spectrum of patients.”

Withings Med Pro Data

Withings Med Pro Data is a turnkey data collection solution that allows third-parties to deploy Withings devices in certain scenarios and collect, analyse and display the data within its own software and app environments. At its heart, it is a software developer kit that allows Withings backend architecture to integrate directly into a partner’s technology infrastructure.

It is tailored to fit the needs of partners ranging from disease/wellness coaching programs, clinical and academic researchers, pharmaceutical companies, corporate wellness programs and medical institutions. The team at Withings Med Pro creates individual programs for partners.

As many partners serve audiences less able to use or confident with smart devices, Withings has created the Withings Data Hub specifically for Withings Med Pro solutions. The Data Hub is a cellular gateway that can be positioned in any location and allows for Withings devices to be used without Wi-Fi or smartphones. The plug and play solution allows devices to work without any installation and transmits data straight to Withings services via a cellular connection.

Withings Med Pro Care

Designed for healthcare practitioners, hospitals, care facilities and clinical researches, Withings Med Pro Care is a remote patient monitoring (RPM) platform. It facilitates the monitoring of real-time data of multiple patients and smooths the information flow between care teams and their patients.

Within interactive dashboards, physicians are able to visualise aggregated and individual patient data in real-time and in one place. They are able to customise the health data parameters they wish to track as well as how and when they receive information and alerts. The solutions lets physicians set alerts when actions are most required and allows team collaboration with caregivers able to share notes and assign actions.

The solutions also allow for a custom patient experience as the Withings Health Mate app can be adapted for patient participants. Along with all the health data typically found within Health Mate, patients can receive direct messages from their caregivers.



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