Withings returns as Nokia sells business to brand co-founder

In a surprise move, French technology company Withings is set to buy back its connected health business from Nokia.

Nokia purchased the Withings brand back in 2016 in a move to help bolster its digital health strategy. However, a financial review earlier this year showed that the business was struggling to make a mark in the consumer market.

More so, fans were displeased about the revised Health Mate app and complained about a lack of features and functionality issues. The rebranding of the app saw users leaving one-star reviews and taking to Twitter to vent their frustrations.

Now, co-founder of Withings Eric Carreel has bought back the digital health business at an undisclosed price, ending Nokia’s connected health experiment. Nokia state that the decision to sell the Withings brand follows its January strategic review and its subsequent decision to focus on business-to-business products.

Speaking about the purchase, Carreel said: “I am delighted to start working again with the brilliant teams that made the brand such a great success.”

“We are still only just starting to discover what connected health can really bring to people. From now on we must concentrate our efforts on developing tools capable of advanced measurements and the associated services that can help prevent chronic health conditions. Today’s technologies allow us to imagine solutions that have the potential to benefit the lives of millions of people, and our ambition is to ensure that we, as Withings, lead the way with technological advances and intuitive designs.”

Carreel is aiming to relaunch the Withings brand by the end of 2018 with the same multidisciplinary team that has worked on the brand since its inception in 2008.

Judging the Twitter response, fans of the Withings brand seem happy that it’s leaving Nokia.

Reece Armstrong is a reporter for Digital Health Age. Coming from the North East of England, Reece has an MA in Media & Journalism and a BA in Popular & Contemporary Music from Newcastle University. Reach him on Twitter or email via: reece.armstrong@rapidnews.com

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